Who We Are

Founded by three entrepreneurs, LOUUR was born from a shared vision: to craft something long-lasting and accessible, channeling our passion for design into creating intelligent and distinctive pieces.
As the creators of LOUUR, we come from creative backgrounds in film and product design, having worked in advertising and luxury fashion. We believe that designing unique pieces with engineered precision—bold, modern, yet timeless—can bring joy to everyday life.
At the core of our design philosophy is the seamless integration of engineering and nature. We craft pieces that not only respect their surroundings but also complement what already exists. This functional approach, where design and environment coexist, is one of our key areas of expertise.
Conceptualized and designed in our London studio, each piece features sculpted surfaces and evolving forms that reflect our love for nature and the arts, resulting in tactile designs of uncompromising quality—both purposeful and bold.

The Origin & Story Of LOUUR: The Fleeting Spark Of Light

In French, lueur refers to a "faint, diffuse, or fleeting light." It is exemplified by the first light of dawn (les premières lueurs de l'aube) or the soft glow emitted by a fire (à la lueur d'un feu), representing the natural, transient spread of light.
Additionally, lueur is used metaphorically to describe a sudden emotional expression or a fleeting sign, such as a brief flicker of passion in the eyes (une lueur de passion dans les yeux). This meaning symbolizes the transient yet striking gleam in Louur’s designs.
Etymologically, lueur derives from the Old French lueur or luur, which comes from the Vulgar Latin lūcōrem, derived from the Latin verb lūceō (to shine, to emit light).

The Meaning & Reflection Of LOUUR:

Louur captures the delicate and ephemeral nature of light in its designs. The pieces symbolize the transient traces that a spark of light leaves on a surface, draws inspiration from the play of light in nature, such as reflections on water or the sunlight filtering through tree branches, it's designs reflect the universal and fleeting impact of light, merging modern and classical aesthetics.
The metaphorical meaning of lueur resonates in Louur’s designs, capturing moments of sudden brilliance or emotional expression. The brief flicker of passion in the eyes is akin to the delicate, impactful moments within Louur’s pieces. Louur embodies this fascinating and fleeting nature of light in its jewelry, adding a unique sparkle and meaning to each piece worn.