Material Care

Each LOUUR piece is handcrafted and designed with intention. To preserve its beauty, we recommend removing your jewellery before bathing or showering. After each wear, gently wipe away any dirt or residue and store your piece in its original LOUUR box. Please note that LOUUR is not responsible for the ongoing maintenance of purchased jewellery. All pieces come with a complimentary cloth for care. We recommend using this cloth regularly to gently remove tarnish and restore shine.
Gold vermeil calls for a slightly more delicate care — you'll find more details in the relevant section of the material description.
A specialised cleaning solution, tailored to the finish of your piece, is included with your purchase for those times when a little extra care is needed. Please use only the solution provided, and only on the specific metal it is intended for. We recommend using it only if necessary—no more than 1–2 times per year—to help maintain the finish without over-treating the piece.

How To Use The Cleaning Solution

Spray the solution directly onto the jewellery. Leave it on for 10–30 seconds. If needed, use a soft toothbrush to gently clean hard-to-reach areas. Rinse with lukewarm water, pat dry with a soft cloth, and finish by polishing with the provided cloth.

925 Sterling Silver

Sterling silver is an alloy made of 92.5% pure silver and 7.5% copper — this is what the 925 mark on these designs signifies. For a longer-lasting finish and to maintain a brighter shine, our workshop plates the silver with rhodium, which enhances its durability. Sterling silver is a low-maintenance metal that can be worn every day. However, oxidation can naturally occur with exposure to air, humidity, or cosmetics. If your silver jewellery loses its original shine, don't worry — you can gently clean it with a silver polishing cloth to restore its original state. The simplest way to care for your silver is to wear it often, as the natural oils in your skin help reduce oxidation. We recommend removing your jewellery before engaging in activities such as sports, household chores, or any physical tasks that might expose it to unnecessary wear and tear. To protect your pieces from oxidation, remove them before applying perfume, lotions, or using household cleaners. 

Gold Vermeil

Vermeil consists of thicker layers of gold applied to (925) Sterling Silver. Unlike other gold plating, strict standards ensure that the gold used is of high quality and a certain thickness. Our workshop adheres to the highest quality standards, using 24K gold plating with a thickness of at least 2.5 microns, applied through an electroplating technique. Therefore, with proper care, your vermeil jewellery will maintain its colour for a long time. For a longer-lasting finish and to maintain a brighter shine, our workshop plates the gold vermeil with an anti-tarnish solution, which enhances its durability. Vermeil is more valuable than gold-plated jewellery. To preserve its quality, we recommend avoiding friction and contact with chlorine, seawater, cosmetics, and alcohol. Please remove your gold vermeil jewellery during physical activities to protect it from deformation, sweat, and friction. To clean your gold vermeil jewellery, use a damp, soft cloth, and be sure to dry it thoroughly before wearing. You can also use the polishing cloth that is included in your Louur box; however, be sure to wipe gently and not for too long, as over-cleaning may damage the finish. Occasionally, if needed, you may clean it with a small amount of solution, following the instructions provided earlier.

18-Karat Gold

Our Solid 18-karat gold is an extremely durable and wearable metal that does not oxidise or tarnish easily. For a longer-lasting finish and to maintain a brighter shine, our workshop plates the 18-Karat gold with an anti-tarnish solution, further enhancing its durability. While 18K gold is known for its quality and durability, it still requires your care. It is relatively soft and can be scratched or bent if not handled carefully. Exposure to chemicals, sweat, or rough surfaces can dull its shine over time. We provide a small polishing cloth with each solid gold purchase, and recommend you use this cloth to clean off any dirt or tarnish 1-2 times a month, especially if you wear them daily.
Store your gold pieces in a fabric pouch or in your LOUUR box to prevent scratches. We advise to keep gold jewellery separate from other pieces to avoid friction and damage.