We believe in using the highest quality materials. We use 925 sterling Silver, 24 Karat Gold Vermeil & 18 Karat gold for our pieces. Please find a more detailed information here.
How should I care for my LOUUR jewelry?
Each piece of our jewelry is handcrafted and requires delicate care. To maintain long lasting beauty of your pieces, we recommend you do not bathe, or shower in your jewelry. After each wear, gently wipe away any dirt and store inside the LOUUR pouch to prevent tarnishing.
Different materials require a slightly different attention and care. Please find a more detailed information here.
Where is LOUUR jewelry made?
Our jewelry is hand crafted in Istanbul and London, a places where some of our roots run deep, in collaboration with skilled artisans and jewelers. We believe in the highest standards of craftsmanship, and in our atelier, each piece is meticulously created and examined to ensure unparalleled quality. Guided by our commitment to ethics and sustainability, we uphold the most responsible practices in every step of our process.
What if I 'd like to return or exchange an item?
Returns and exchanges must be initiated and postmarked within 10 days of receiving your order. please note We currently don't offer exchanges for International orders.
To initiate a return, please email contact@louur.com with your order number.
Our full return & exchange policy can be found here.
How do I return a faulty item?
On the rare occasion that you receive a faulty or incorrect item(s), or your jewellery requires repair please email contact@louur.com with your order number and the picture of your faulty item.
Once we have the piece it will be assessed and we will keep you up to date with the next steps.
What is gold vermeil and how is it different from gold plating?
Gold vermeil (pronounced ver-may) is a premium form of gold plating that uses a thick layer of gold over sterling silver. At Louur, we use 24-karat gold—the purest available—and guarantee a minimum thickness of 2.5 microns on every piece.
This makes our vermeil jewelry significantly more durable and luxurious than standard gold-plated pieces, which typically use less than 0.5 microns of gold over base metals like brass.
By committing to this exceptional standard, we ensure that each Louur piece offers lasting color, elevated quality, and a finish that wears beautifully over time—true to our sculptural and timeless design philosophy.
How can I be sure about the metal used in my jewelry?
At Louur, transparency and trust are essential. To ensure the authenticity and quality of our materials, all of our precious metal pieces are independently tested and hallmarked by the London Assay Office—one of the oldest and most reputable assay offices in the world.
This hallmark is a legal guarantee of the metal’s purity, and you’ll find it stamped discreetly on each piece. It confirms that your jewelry meets the UK’s rigorous standards for precious metals, offering you full peace of mind.
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